Vending demand shifts with the seasons. A few planogram changes help keep sales steady.
A seasonal range shifts product proportions through the year: in warmer months, cold drinks and water get more space and heat-sensitive items like chocolate need care; in colder months, snacks and hot drinks from coffee machines matter more. Base changes on sales data from the location.
Summer
- More selections for water and drinks.
- Watch chocolate in the heat.
- Larger bottles in active places.
Winter
- More filling snacks.
- Hot drinks, if there is a coffee machine nearby.
- Less space for chilled drinks.
How to test changes
Change a few selections at a time and compare sales after a few weeks. The page on snack vending machines (publisher's site) has examples.
FAQ
Do seasonal changes need a new machine? No, a planogram change is usually enough.
How often should the range change? When sales data shows a clear shift in demand.